Nature’s Last Stand Farm - Digital & Visual Identity
Brand Development • Web Design • Content Creation • Photography
As Market Operations Manager for a local family farm, I managed operations across five year-round farmers markets while also developing the farm’s digital and visual communications. Working directly within the business allowed me to translate its products, farming practices, and customer relationships into an authentic and consistent public-facing identity.
My broader operational role included supervising eight employees and managing budgeting, forecasting, inventory, quality assurance, scheduling, vendor relationships, and customer service across five markets. That operational perspective directly informed my creative work: I understood the products, the customers, the staff using the materials, and the logistical realities of presenting the business at market.
The project demonstrates my ability to move between strategy, brand development, content, design, technology, and day-to-day operations — and to create communications that are both visually engaging and grounded in how an organization actually works.
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I developed the farm’s brand identity from the ground up, creating its visual logo and developing a custom logotype by manipulating the Baskerville typeface. I established a style guide covering typography, color, and other visual elements to create a cohesive identity across the farm’s communications.
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I extended the brand across both digital and physical spaces, including the website, social media, banners, menus, chalkboard illustrations, product labels, stationery, and market signage. The identity needed to be recognizable and cohesive while remaining practical for a fast-moving farmers market environment and adaptable across different formats and materials.
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I designed and built the farm’s website from the ground up, customizing a Squarespace site, writing the copy, and using light HTML coding to tailor the site beyond its standard templates.
I produced the site’s photography and established and managed the farm’s Instagram presence, writing copy for 236 posts and producing original photography for 201 of them.
I also managed the digital infrastructure behind the business, including Squarespace, Google Workspace, contact forms, web hosting, and domain registration.
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Logo + custom logotype
Visual identity developed from the ground up
236 Instagram posts with original copy
201 original photographs
5 year-round farmers markets
8 employees supervised
7+ years operational experience
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Brand Development
Visual Identity
Logo & Logotype Design
Web Design & Development
Content Strategy
Copywriting
Photography
Social Media
Graphic Design
Digital Infrastructure
Operations Management
