2022 National Organic Research Agenda (NORA)
Research • Information Design • Publication • Data Visualization
I managed production and communications for the 2022 National Organic Research Agenda (NORA), a 232-page national report examining the challenges facing organic and transitioning-to-organic farmers across the United States. More than 1,100 producers responded to the national survey, while another 100 participated in 16 listening sessions across the country. The report identified 28 recommendations and priorities spanning research, technical assistance, and policy.
NORA was produced as both a downloadable and printed publication, distributed to research participants and stakeholders, hosted as a web resource, and presented directly to policymakers. The project brought together research analysis, editorial production, information design, data visualization, equity-focused contextualization, and strategic communications to transform extensive producer research into an accessible resource for diverse audiences.
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I oversaw outsourced design production while also contributing to the report’s visual development and editorial process. I designed the report’s 100 tables, graphs, and maps, sourced imagery and produced seven original photographs, and helped organize research findings into themes during the analysis process. My focus was on making a substantial body of research accessible and visually navigable for readers with different levels of familiarity with the subject.
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I researched and co-wrote the report’s equity acknowledgment, examining historical impacts including land dispossession, cultural theft, and labor violations affecting Black, Indigenous, and People of Color (BIPOC) farmers and agricultural communities. I also identified opportunities throughout the report where additional equity context could strengthen the research and worked with colleagues to incorporate that perspective.
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For the report’s release, I coordinated with the communications lead at Organic Seed Alliance (OSA) on a joint launch of NORA and OSA’s State of Organic Seed report. We developed shared messaging, promotional materials, and launch timelines while coordinating cross-promotion between the two publications.
I led communications for NORA through email, social media, and media outreach to policy, government, industry, and agricultural audiences, and presented the report and its findings at a virtual agriculture conference.
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232-page national research report
1,100+ producer survey respondents
100 additional producers across 16 listening sessions
28 research, technical assistance, and policy recommendations
100 tables, graphs, and maps
7 original photographs
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Research Analysis
Thematic Analysis
Information Design
Data Visualization
Editorial Production
Copyediting
Publication Development
Strategic Communications